Amazon Preparing for UK / International Kindle Fire Launch

Published on 05 April 2012 16:57 GMT by Frank

Hot of the press is news that Amazon are actively preparing content and distribution rights for an international Kindle Fire release.

Anthony Bay of Amazon told conference goers, "if you're not talking to us, you should be" and then went on to hint at a European and subsequent international launch of the Kindle Fire in the very near future, "The Kindle team would describe it as a content-forward strategy. When you turn on the Kindle, it goes right to the books. And when you turn on the Kindle Fire, it goes right to whatever you’ve been watching or listening to.” 45% of Amazon’s revenue now comes outside of the US".

So, still now official release date, but we now know that they're taking non US customers seriously and are making progress in overcoming the various hurdles associated with licensing content across multiple territories.