How important is having an original approach to the story-telling?
As a reader I find an original style can really help to make a book stand out, as with The Help or Before I Go To Sleep. Of course it also has to be well written, have a good plot, good characterisation, etc. etc. And I'm a big fan of Dean Koontz whose writing style is very 'traditional'.
So it seems to me that an original approach to story-telling is a bonus but not essential. I'm interested in what others think.