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Sold for less than 'price of a cup of tea' - eBooks devalued?

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Offline ElaineG Reading Standers by Dale Brumfield
04 Aug 2012, 02:41 PM | Post: #11

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

(04 Aug 2012 02:02 PM)davidwailing Wrote:  This is always a popular topic! Like all authors, I think my work is worth more purely because of the time, effort and money I put into it. But it's the value that readers place upon it that matters, and this is influenced by lots of things, including the average cost of ebooks generally.

If an average ebook is £1.99 for example, and I cost mine at £6.99 because I worked like a dog on it for years, should I be surprised when it doesn't sell? No, sadly I have to play ball and cost more realistically. That's the market - nobody is bigger than the market.

As Lou says, there is no quality control with ebooks, so readers are taking much more of a gamble when they buy one, especially if the author is relatively unknown. With a cup of tea, you know what you're getting - it's a safe bet. With an unknown author, there are no guarantees. That's why free ebooks are so popular!

Also, remember that cost is just one factor. Readers will also consider the amount of positive reviews a book has, how much the author has produced, whether the book has been recommended by someone they know, if it's similar to what they usually read, the cover, the title, how many vowels in an author's name, whether the wind is blowing from the south, if there are any biscuits left...


Since getting the Kindle i have had loads of freebies and then gone on to buy books from some of you KUF authors, and I have to say that I probably wouldnt have if I hadnt had a freebie first.

Turning to mainstream authors (for lack of a better phrase) - say the average cost of a paperback is £6 - no way on earth could I afford to buy books at that level - I'm a mother with two growing sons and their needs have to come first - I get mainstream authors from the charity book sales, the bargain book shops, car boot sales etc. Accordingly there is no way I would pay £6 for an ebook. The mainstream authors whose ebooks I have, have been daily deal, sale items or 20p downloads.

It is nothing to do with not wanting to give authors their fair dues - it is purely economic - I read on average 3 books a week, and have to budget for them, like most people. Incidentally, we have a fairly decent income - there are a lot of people worse off than us, so I think I am probably summing it up for a lot of people when I say I like to read, but cost is a factor unfortunately.
Offline Stu Ayris Reading Ulysses by James Joyce
04 Aug 2012, 02:46 PM | Post: #12

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

This post was last modified: 04 Aug 2012 02:46 PM by Stu Ayris.
I price my books at £1.99 because when I was younger my pocket money was a pound a week. That £1.99 toy in the toyshop or that airfix model or that Subbuteo team were always worth saving that extra weeks money for. So, perhaps in a very unbusiness-like way, the price point of my books is purely nostalgic. Hence why I am, and shall probably ever remain, optimitsically on the edge.

Whistle
Offline ElaineG Reading Standers by Dale Brumfield
04 Aug 2012, 02:54 PM | Post: #13

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

(04 Aug 2012 02:46 PM)Stu Ayris Wrote:  I price my books at £1.99 because when I was younger my pocket money was a pound a week. That £1.99 toy in the toyshop or that airfix model or that Subbuteo team were always worth saving that extra weeks money for. So, perhaps in a very unbusiness-like way, the price point of my books is purely nostalgic. Hence why I am, and shall probably ever remain, optimitsically on the edge.

Whistle

LOL in my youth I had a boyfrield who owned a model kit shop. My little brother was absolutely GUTTED when he dumped me Big Grin
Offline Stu Ayris Reading Ulysses by James Joyce
04 Aug 2012, 03:11 PM | Post: #14

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

(04 Aug 2012 02:54 PM)ElaineG Wrote:  
(04 Aug 2012 02:46 PM)Stu Ayris Wrote:  I price my books at £1.99 because when I was younger my pocket money was a pound a week. That £1.99 toy in the toyshop or that airfix model or that Subbuteo team were always worth saving that extra weeks money for. So, perhaps in a very unbusiness-like way, the price point of my books is purely nostalgic. Hence why I am, and shall probably ever remain, optimitsically on the edge.

Whistle

LOL in my youth I had a boyfrield who owned a model kit shop. My little brother was absolutely GUTTED when he dumped me Big Grin

Those were the fine old days!!!

Omg
Offline GlynThincs Reading Civilization by Niall Ferguson
04 Aug 2012, 03:52 PM | Post: #15

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

Looks like being read is more important than the financial reward, but writers should get the reward if they are valued or popular or both!
Online LindaGruchy Reading The Chandelier Ballroom by Elizabeth Lord
04 Aug 2012, 04:14 PM | Post: #16

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

This post was last modified: 04 Aug 2012 04:20 PM by LindaGruchy.
When I look at my royalties for DISW and DUFM in comparison with BoP, because they are not only the different prices but the different royalty levels, there is a big difference in yield. 25p a book doesn't add up tp much on my sales. I'm happy enough with the 1.25 or so that I get for the more expensive ones, and yes, whoever it was that mentioned the pitiful royalties for a paperback, I have seen it demonstrated to be about 5p a copy, so on that basis I'm doing far better per download than had they been published by a mainstream publisher.

I don't have other overheads like cover artist and editor because I use my own piccies and have good friends, which means I can afford to sell it cheap.

Mainstream e-books still need an editor, a copy editor, and other overheads like marketing, as well as a better royalty/advance so they are bound to be more expensive.

Books have always been a luxury to me, something I could barely afford, so I do buy many second hand, a dreadful confession for a writer. I look on my e-books as competing with charity shop books , The Works books, supermarket books and second hand sales. £2 or £3, or a short story womag magazine.

Of course I'd like to earn more but by selling ten times, twenty times as many books, not by pricing them higher, because a big part of me empathises with the reader.

The actual price doesn't matter even if it is less than a cup of tea, except that people are more likely to buy it. What matters is yield. If a million people download my books, I'll be laughing.

Stack 'em high and sell 'em cheap, I say.
Online J.S.Egan Reading
04 Aug 2012, 04:53 PM | Post: #17

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

(04 Aug 2012 02:46 PM)Stu Ayris Wrote:  That airfix model or that Subbuteo team were always worth saving that extra weeks money for.

YAMAICMFP Tongue
Online J.S.Egan Reading
04 Aug 2012, 05:00 PM | Post: #18

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

More serious answer - I definitely prioritize readers over money. (I look at the whole reading/ writing thing as a hobby, and one that costs me a hell of a lot less than (for just one example) my golf-obsessed pal, who spends THOUSANDS every year.)

So why am I am selling at $2.99? (Not 99c?)

Because I figured that 99c is a bit 'penny dreadful' and that I'd actually get FEWER readers by pricing at the minimum.

Does anyone have an opinion on this? Should I drop the price?
Offline Katherine Roberts Reading Bone Song by John Meaney
04 Aug 2012, 06:30 PM | Post: #19

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

This post was last modified: 04 Aug 2012 06:34 PM by Katherine Roberts.
(04 Aug 2012 02:01 PM)cecilia_writer Wrote:  I started to wonder if I should set the prices separately for each of the Amazons - does anyone else have any experience of doing that? At the moment I just set the US price and then let the system work it out.

I set my UK prices separately because otherwise it gets annoying when there are fluctuations in the exchange rate. (I put the UK and US prices on my website, so I like to know they will stay the same unless I change them.) I also like to work out the VAT so that the price shows up as something sensible on amazon.co.uk but that's probably just me being nerdy. As David says, it's probably more important how many vowels I have in my name and what day of the week it is...

Oh, and I tend to avoid the really cheap ebooks as well, unless they are obviously on promotion for a limited period.
Online J.S.Egan Reading
04 Aug 2012, 06:44 PM | Post: #20

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RE: Sold for less than 'price of a cup of tea' - eBooks devalued?

(04 Aug 2012 06:30 PM)Katherine Roberts Wrote:  I also like to work out the VAT so that the price shows up as something sensible on amazon.co.uk but that's probably just me being nerdy.

I did this too Wink #OCD

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