Another self-published success story
"After getting 14 form-letter rejections from literary agents, Tracey Garvis Graves figured there wasn't a market for her debut novel, a romance about two castaways stranded on a remote tropical island. But she decided to find out for herself.
So last September, Ms. Garvis Graves, a 45-year-old mother of two who lives in a suburb of Des Moines, Iowa, self-published the novel, titled "On the Island," as an e-book, also making it available for print on demand. She has since sold more than 360,000 copies through Amazon, Apple, Barnes & Noble, Sony, Kobo and other self-publishing platforms.
Publishers took notice this spring when the book broke into the top 10 on major best-seller lists. Earlier this month, Plume, a Penguin imprint, acquired "On the Island" in a seven-figure, two-book deal. Plume rushed the book into print and is planning a first print run of 400,000 copies for the paperback edition, out July 10."
There's an interesting point at the bottom:
"Plume bought the book in early June and rushed it into print to capitalize on the online buzz. A print edition was ready 10 days after the deal was signed." (emphasis mine)
Okay, so they may have skipped the editing this time, but if they could do it in 10 days why do most novels take 12-18 months to get to market? Publishers are going to have to learn to move faster.