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Howdy-doody!

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Offline Anna Faversham Reading
10 Feb 2018, 10:45 AM | Post: #21

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RE: Howdy-doody!

(09 Feb 2018 11:14 PM)Corben Duke Wrote: Wrote:  
(09 Feb 2018 09:17 PM)Anna Faversham Wrote: Wrote:  
(09 Feb 2018 10:51 AM)Corben Duke Wrote: Wrote:  
(09 Feb 2018 09:56 AM)Anna Faversham Wrote: Wrote:  Welcome Corben, thanks for being er... er... will barmy do? I mean it in the nicest possible way, of course. And to prove it, here's what Google says:  barmy (adj.) marked by spirited enjoyment. (Please don't look at the alternative meanings.)
Pleased to meet you, Anna. I like your moody, atmospheric book covers. Thanks for your "barmy" comment. I like the "spirited enjoyment" definition and I'm also rather taken with the 15th century meaning - "Frothy". 

Is there a KUF shop where one can buy stars? You see, I only have 2. And you have 7.
You leave my stars alone, they're hard won, solid key tapping day after day, night after night. Kath's very nice, she might let you have one of hers. And you leave that Dark Star on my cover alone. Dangerous things, those dark stars. Just noticed, you look a bit like Daniel in that book.

Most people collect the Thank Yous and I've just given you your first, by mistake actually, I was aiming for the 'reply' button.
Thanks for the thanking. This Daniel you speak of ... does he wear glasses and hide during sea battles? If yes then I'd like to put my name forward for the Dark Star movie,
Laughing uncontrollably here! Nah... he's pure cool. Solid hero stuff. You'd have to change that yellow T shirt. Daniel's battle dress is black, black and black. He's got a dog though - could you supply a devoted hero dog?
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Offline Corben Duke
10 Feb 2018, 02:20 PM | Post: #22

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RE: Howdy-doody!

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Laughing uncontrollably here! Nah... he's pure cool. Solid hero stuff. You'd have to change that yellow T shirt. Daniel's battle dress is black, black and black. He's got a dog though - could you supply a devoted hero dog?
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Whenever there’s any trouble my dog and I adopt the same strategy - we lie on our backs with our legs in the air and make whimpering noises. Keep us in mind if your Dark Star movie has any sea battles that require a whimpering dog & human duo. Shocked
Offline Anna Faversham Reading
10 Feb 2018, 05:24 PM | Post: #23

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RE: Howdy-doody!

Oh dear... Anybody need a couple of whimperers?

(See if you get any takers, if not, I suggest you make your own film set around a bleak island and a sinking ferry with two whimperers on board.) I don't suppose that's been done before and you could be on to a good thing.)
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Offline Corben Duke
12 Feb 2018, 10:46 AM | Post: #24

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RE: Howdy-doody!

(10 Feb 2018 05:24 PM)Anna Faversham Wrote: Wrote:  Oh dear... Anybody need a couple of whimperers?

(See if you get any takers, if not, I suggest you make your own film set around a bleak island and a sinking ferry with two whimperers on board.) I don't suppose that's been done before and you could be on to a good thing.)
Good idea. I’m on it.
Who’s the book advertising guru around here? I’ve been trying BookBub and Amazon AMS ads but with limited success. BookBub ads appear on the bottom of their daily emails and rely on the reader scrolling to the bottom of the page, and Amazon ads only reach US readers. I bet there are experts around here who can help. I know, I’ll try searching the KUF threads.
Offline Anna Faversham Reading
14 Feb 2018, 09:45 AM | Post: #25

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RE: Howdy-doody!

Don't give up on your request... someone else will come soon.

In short, I find that book marketing costs time and money. There's no way round it. AmAds used to be worthwhile, now the market is even more crowded and I consider it my charitable contribution to Amazon's running costs. BookBub? That's amazing if you can afford to buy a slot and they accept you. As for their ads, I'm not sure and it looks like there's no way of telling if someone bought your book because of their ads - unless, of course, if your sales rise.

Good luck.
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Online Campbell
14 Feb 2018, 10:11 AM | Post: #26

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RE: Howdy-doody!

This post was last modified: 14 Feb 2018 10:11 AM by Campbell.
You've got one book at £2.99. That's going to make it exceptionally hard to get a positive ROI via PPC. Countdown deals advertised by the usual array (BookBub, FKBT, ENT, BargainBooksy, GenrePulse, BookHippo, RobinReads, ChoosyBookworm, et al) may get you a short term spike.

Giving away books is much easier, but not worth it until you've got something else to sell.

On the plus side you've got a solid review average, 22 reviews total, so you should get traction with everyone bar BookBub's Featured Deals.

How tight is your targeting on your PPC? What're you bidding? Are you using the older CPM option or this week's new CPC option on BookBub?

What's the goal with this promo? Immediate +ROI? New email signups? Reviews? Sales rank maintenance? Have you split tested copy? What's your CTR like on your existing ads? Have you tried facebook ads?

Personally I'd crack on with writing the next one.
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Offline Corben Duke
14 Feb 2018, 01:07 PM | Post: #27

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RE: Howdy-doody!

(14 Feb 2018 09:45 AM)Anna Faversham Wrote: Wrote:  Don't give up on your request... someone else will come soon.

In short, I find that book marketing costs time and money. There's no way round it. AmAds used to be worthwhile, now the market is even more crowded and I consider it my charitable contribution to Amazon's running costs. BookBub? That's amazing if you can afford to buy a slot and they accept you. As for their ads, I'm not sure and it looks like there's no way of telling if someone bought your book because of their ads - unless, of course, if your sales rise.

Good luck.
Thanks, Anna. I’m not sure how worthwhile advertising is. The BookBub ‘featured deal’ promotions are brilliant but I’m not sure about their ads. I see Campbell has made some comments below. Perhaps he'll be able to set me right.
Offline Corben Duke
14 Feb 2018, 01:12 PM | Post: #28

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RE: Howdy-doody!

(14 Feb 2018 10:11 AM)Campbell Wrote: Wrote:  You've got one book at £2.99. That's going to make it exceptionally hard to get a positive ROI via PPC. Countdown deals advertised by the usual array (BookBub, FKBT, ENT, BargainBooksy, GenrePulse, BookHippo, RobinReads, ChoosyBookworm, et al) may get you a short term spike.

Giving away books is much easier, but not worth it until you've got something else to sell.

On the plus side you've got a solid review average, 22 reviews total, so you should get traction with everyone bar BookBub's Featured Deals.

How tight is your targeting on your PPC? What're you bidding? Are you using the older CPM option or this week's new CPC option on BookBub?

What's the goal with this promo? Immediate +ROI? New email signups? Reviews? Sales rank maintenance? Have you split tested copy? What's your CTR like on your existing ads? Have you tried facebook ads?

Personally I'd crack on with writing the next one.
Sadly my marketing budget resides in an old jam jar behind the bread bin. I’ve just checked the contents – 2 dead wasps, 8 foreign coins (Albanian Leks I think), a shoelace and my granddad’s moustache (bequeathed to me).
Tried quite a few ads with BookBub using different images/copy – CPC $0.30. Went ‘Broad’ with some and tried aligning to particular authors with others. The CTR averaged less than 1%. I’m not entirely sure how BB ads work but I think they rely on people scrolling to the bottom of their daily emails to view the ad. Do people really read to the bottom of the page? Dunno.
Amazon AMS ads seem to do better with an average CPC of $0.09, using 1,000 keywords to target relevant books/authors.
My word your Crime novels are doing well. Do you advertise?


"Personally I'd crack on with writing the next one." - Sound advice.

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