Anyone tried paid Facebook adverts?
As an experiment, I have created an advert targeted at those who have liked "Amazon Kindle", over 16 years old, and live in the UK, US, Canada and Australia. I'm bidding 20p per 1000 impressions for a maximum of £10 per day for 3 days. This works out at potentially 50,000 impressions per day.
I don't expect such a small campaign to be all that successful, and it's going to be a loss maker unless I get something stupid like 1 sale for every 150 impressions. As I say, it's just an experiment.
I'll let you all know the results of the campaign, and am interested in hearing from anyone else who has had a go.